How to start a business, leave the 9–5 job and live the life of your dreams — What I learned from this amazing book!

Building Out
6 min readApr 21

I have read many books, but now and again, one book that resonates with me; Two Weeks Notice by Amy Porterfield, is one such book.

There were many surprising things about this book. Firstly, she gave up a job working for Tony Robbins, one of my all-time favourite authors and self-development gurus (although he claims not to be a Guru in his Netflix documentary). Working firsthand with Tony Robbins for most people would be a dream, but for her, she was still in a 9-to-5 job that made her unhappy. Despite what society tells you, she decided to go alone and made a huge success.

I learned a great deal from this book, and here are the top three things I learned that I would like to share with you:

1 — Your 10% edge

Having a 10% edge over others applies to starting a business and can be used in other aspects of life. It can be applied to personal growth, career development, and relationships.

You can leverage your unique strengths and abilities to achieve your goals and stand out by identifying your unique strengths and abilities. This approach helps you to avoid the common mistake of trying to be everything to everyone and instead focus on what makes you unique.

In addition, the author emphasises the importance of identifying your target audience when starting a business. Not everyone will like your product or service, and it is essential to acknowledge that. However, there will always be a section of people who share your values, ideas, and perspective on life. You should target these people when creating your avatar, someone you will sell to and design your products and services around.

Identifying your avatar is critical in creating a business that caters to the needs and wants of your target audience. Creating content that regularly caters to your avatar can build trust and establish a loyal customer base. This approach is especially important in today’s digital age, where building trust first through social media and online interaction is crucial in building a successful business.

Building Out

Doctor. Ex-financial adviser. Property. Helping people to build wealth and time freedom with topics in finance, business and productivity. Education NOT Advice