Do You Want To Start A Business But Don’t Have a Great Idea?…… Then Read This

Building Out
3 min readMar 27


Photo by Microsoft 365 on Unsplash

So you want to start your own business but don’t know where to start? A common misconception I often hear is ‘I don’t have an idea’ or ‘what would I do?’

Simply put, a business sells a product or service to a customer. Often this is to solve a problem they have or provide value to their lives. The rookie error here is to think you need a product to sell, and finding the customer to sell it to comes second.

Instead of a product-first approach, perhaps start by thinking who your ideal customer is? What problems do they have? What are their desires? What product or service would they be willing to pay for?

Finding your ideal customer is crucial for the success of your business. Without knowing who your ideal customer is, you won’t be able to tailor your product or service to their needs, which means you may struggle to sell your offerings.

Here are some steps to help you find your ideal customer:

1. Define your target market

Before finding your ideal customer, you must clearly understand your target market. This includes demographics such as age, gender, income, education, and location. It also includes psychographics such as their interests, values, and lifestyle. Once you clearly understand your target market, you can start to identify your ideal customer.

2. Conduct market research

Market research is an important step in finding your ideal customer. It involves gathering information about your target market, such as their buying habits, preferences, and pain points. You can conduct market research through surveys, focus groups, and online research. Asking on social media or in groups can be a useful way of listening to potential customer problems. This information will help you tailor your product or service to meet the needs of your ideal customer.

3. Create buyer personas

Buyer personas are fictional representations of your ideal customer. They are based on your market research and include information such as age, gender, interests, and pain points. Creating buyer personas helps you understand your ideal customer deeper and tailor your marketing and sales efforts to meet their needs.

4. Analyze your competition

Analyzing your competition can help you identify gaps in the market and find opportunities to differentiate yourself. Look at your competitor’s target market, product or service offerings, and marketing and sales strategies. This information can help you identify your own unique selling proposition and appeal to your ideal customer.

5. Test and iterate

Once you have identified your ideal customer, testing and iterating your product or service to meet their needs is important. This involves gathering feedback from your ideal customer and improving your offerings based on their feedback. Testing and iterating ensure that you deliver value to your ideal customer and stay ahead of the competition.

In conclusion, finding your ideal customer is crucial in setting up a successful business. Define your target market, conduct market research, create buyer personas, analyze your competition, and test and iterate your offerings to meet the needs of your ideal customer. By following these steps, you can ensure that your product or service is tailored to your ideal customer first and that you are delivering value to them.

Actionable Steps

  • Who is your ideal customer or avatar if you have started a business? What problems, pain points or desires would they pay to resolve?
  • If starting a business, take a deep dive into the ideal customer you would want to serve. How could you help them? What products could you develop which could help them?
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Good luck on your journey!



Building Out

Doctor. Ex-financial adviser. Property. Helping people to build wealth and time freedom with topics in finance, business and productivity. Education NOT Advice